Organization of a trade fair is a complex project. You are required to deal with logistic matters while having to coordinate with the exhibitors in the trade fair, prepare signs, take care of designing the place, make the directory and countless other matters. A great concern of running a fair is the design aspect, in fact – almost any of the fair’s organizational matters has to do with design eventually. If you had found a designer who is able to handle trade fair design – consider most of your problems solved. Usually, a trade fair takes place in a gallery spotted with booths and stalls, in which different businesses display their products or services, to achieve both marketing and business goals. Make no mistake – those goals do not exempt you from the need to design the location, or that the design should be done solely at the booths themselves – trade fair design has a lot to do also with its general frame, which is the show’s territory and space.
Trade fairs usually take place at a large gallery, where the participants can display their merchandise. Participants usually take care of their own booth’s design (trade show booths design), but the organizers should think of the bigger picture – the show itself has it’s own branding, and there are a few things to consider:
The need of looking at the bigger picture requires you to work with knowledgeable designers who had experience in trade fair design. Here in Renascence Design, we have the knowledge and experience needed to carry out large scale design projects. We had experienced designing fairs both for the local and international audience. Approaching a design project, we think of the small details and the larger scale issues of the show’s course of events, whilst considering the needs of both exhibitors and organizers of the show. A successful fair begins and ends with a successful design. We believe a great design should get the audience to the right mood, a pleasant mood serving the purpose of closing deals with potential clients. Do not organize a show without us!